Tourism AppealAlsace is a region which never fails to attract investments in tourism for several reasons:
- A dense and friendly local population which provides a ready market for local offers and services in the tourism sector throughout the year – 1.7 million inhabitants.
- Ease of access with two international airports in Strasbourg and in Mulhouse (EuroAirport) and two TGV lines: Est (the East-West route) & Rhin-Rhône (the North-South route) serving the main towns and cities and connected to the TER (regional rail) network which are among the best in Europe plus the international airports of Frankfurt and Zürich and connections with Paris Charles de Gaulle and Amsterdam.
- Attractive where business tourism is concerned, with leading conference, seminar and incentive meeting facilities throughout the whole region, in urban centres and also in rural areas.
- A region listed in the top ten most beautiful regions of the world by the Lonely Planet guide.
- Close proximity with Germany and Switzerland, facilitates trade and international exchange.
- Diverse landscapes varying between the Rhine plains, major urban centres, the wine route along the foothills, and the Vosges mountain range which we share with the regions of Lorraine and Franche Comté.
- Alsace has high profile and excellent reputation worldwide in Tourism.
The potential for tourism
- 18 million visitors each year including 12 million tourists representing 24 million overnight stays (of which 10 million are so-called paying overnight stays). Find out more
- During the Christmas period alone, 2.6 million visitors including 1.25 million tourists accounting for 3 million overnight stays.
- Major economic benefits for the sector: €1.9 billion ex VAT for the tourism companies in the region.
- The jobs generated by tourism account for 5% of salaried employment in the region.
- 58% of overnight stays were by French visitors and 42 % by foreign ones (mainly Germany, Belgium, Netherlands, Switzerland, UK, and Italy). 4 overnight stays out of 10 are by foreign clients, making Alsace the second most popular region after the Paris area.
Outsandting attractions including :
- Internationally renowned culinary heritage: a range of wine tourism or wine-producing sites to be visited along the Alsatian wine route: 4,000 wine cellars to be visited along the 170 km wine trail.
- The Michelin Guide: 28 star-rated restaurants in Alsace (the second highest figure for a region after the Paris area).
- A wide range of leisure activities including: cycle touring – three eurovélo routes cross Alsace, accounting for 2.3 million cyclists per year, and golf represents 58,000 green fees, with 60,000 overnight stays generated by golfers.
- Culture and heritage: remarkable sites registered as UNESCO World Heritage, two regional nature parks.
Effective promotion via local tourist operators in Europe and in distant markets, in cooperation with neighbouring regions.
Major tourist attractions for families: Parc du Petit Prince, Ecomusée, Montagnes des Singes, Volerie des Aigles, etc. and Europa Park just 30 minutes from Strasbourg.
Opportunities :Development of a tourism business: two sectors have been identified as having a particularly high potential. These correspond to a genuine demand by national and international clients and are mostly not yet proposed in the region:
- Accommodation on the mountainside near the Alsatian ski resorts (Lac Blanc, Champ du Feu, Markstein, etc.) with a size of approximately 30 bedrooms minimum, proposing equipment, facilities and services related to open-air activities (skiing, hiking, mountain biking, etc.)
- Fun, sporting and innovative leisure infrastructure offering a wealth of services and activities with the possibility of accommodation on-site.
Your contact Tourism
+33 (0)3 89 29 81 23